Hanna Andersson + Where To Next?
The “Where To Next?” campaign launched in December 2017 as a capsule collection intended for consumers to start preparing for upcoming vacations or events happening in the new year. With this collection Hanna was looking to offer the consumer a fresh perspective while all other retailers were deep in holiday marketing. The collection was shot in Seaside, Oregon. This allowed for a bright environment that paired well with the tight color palette of the clothing. I concepted and directed the photography that was used through all marketing channels. Photography by Paige Jones and Kaitlin Green.
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