Hanna Andersson + The Active Collection
With their Fall 2018 collection, Hanna Andersson launched a new children’s activewear line. The strategy behind the creative was to make the activewear campaign feel distinctive and flow easily with the rest of the brand. I concepted and directed the photography and video that was used across all marketing channels. In order to have an authentic and organic creative execution, we invited a yoga instructor to teach a simple class for a group of children. Photography by Kaitlin Green and Amy Wennerlind. Video by Paige Jones.
