COME THRU

2021 was the opportunity for Nike to showcase their support of BIPOC women and their contributions to society. Not for an ad, or for a season - but consistently. With Conscious Minds Studios spearheading the project, Nike created an original YouTube series dedicated to bringing women together through sisterhood. The purpose of Come Thru is to inspire, connect and serve black women athletes* through a mentorship mindset; cultivated with black women athletes, influencers, and voices of change. The talent was hand-picked based on their goals, their interests, and the unique voices that they bring to the conversation. Each episode includes a Community Catalyst, Elite Athlete, Gen Z Maker and our host, Nia Symone, bringing us in for a real and personal conversation.
ROLE - Lead Digital Designer on Nike team
AGENCY PARTNER - Conscious Minds & Instrument