EXPERIENCE
FREELANCE LIFE - Took a stab at it and it didn’t suck.
Art + Creative Director, 2018 - Present
I love story telling through imagery and video. My desire is to use my experience in the luxury, retail and advertising fields to continue to create content for growing brands. Freelance clients include Nike, Finish Line, JD Sports, Eddie Bauer and Columbia Sportswear.
CONSCIOUS MINDS STUDIO - Creatives committed to human connection… and “wordle”.
Sr. Art Director, 2022 - Present
Part of a team that helped bring Nike’s Spring 2022 Kid’s North America campaign to life. We were challenged to look at the world through a child’s eye and envision a world where rules for sport don’t exist.
NIKE - Global sports company that trademarked the phrase “Just Do It”.
Digital Brand Designer (ETW), 2021 - 2022
Drive the cross-category creative by providing inspiration, guidance, support and direction. Design Lead on projects such as Come Thru, Women’s Brand Voice, Gear Up and Nike Give.
HANNA ANDERSSON - The children’s lifestyle brand with the cute matching pajamas!
Art Director, 2013 - 2018
I concepted and developed the creative assets to support company-wide marketing goals. I organized all the details of photo shoots including choice of photographer, set design, stylists, talent, location, etc., ensuring that it all stayed on budget. I partnered with the marketing, web, retail, social, catalog and merchandising teams to establish creative cohesiveness with final assets across all brand channels. (Ask me about the rebranding that we did in 2016).
TIFFANY & CO. - “Didn’t I tell you that this was a wonderful place?” - Holly Golightly
Art Director, 2012 - 2013
It was an honor to work for such a legendary brand such as Tiffany & Co. There, I concepted, art directed and designed newspaper advertising for US and Canada. I oversaw photography and retouching of still life images, adapted and designed current magazine advertising campaigns into front covers, gate folds and magazine mulitpages, as well as outdoor and in-store duratran units. I also concepted and presented inspiration for future layouts and special campaigns.
LLOYD & CO. ADVERTISING - Slayed my way in NYC at this creative and branding agency.
Art Director, 2010 - 2012
While at Lloyd, my primary client was Bottega Veneta. I was one of two art directors that managed all of the creative for the brand. This included fashion and still life imagery, branding and identity for print and digital media. I traveled with the creative team to Bottega’s main office in Milan, Italy (!!!) multiple times a year. We collaborated with Bottega’s in-house creative team producing runway shows, photo shoots and special projects. After the seasonal runway shows were filmed, I directed the video editing of the shows into clips used for multiple marketing touch points. I also designed seasonal catalogues through production, focusing on exceptional design and print quality.
J.CREW - This clothing company was brought to notoriety by the impecablly dressed Michelle Obama.
Art Director, 2006 - 2010
I started my career with J.Crew as they were starting to reach an interesting height in their popularity. I began in a graphic design position, but quickly transitioned into the role of a still life art director. In that position, I managed and advised photographers and stylists while working on still life images that were used for the catalog, website, print ads, and visuals in retail stores. I was primarily responsible for the men's section of the catalog and designed all the spreads for that section, including layout and type design. I was responsible for retouching and color quality of images used in-house through final print production. I also concepted and organized inspiration and ideas for future photo shoots and projects.