NIKE BRAS & LEGGINGS
Nike commissioned the uber talented design studio Little Troop to revamp and reenergize their bra and leggings creative. The goal was to position bras and tights as essential items to all women as a part of an everyday lifestyle -regardless of activity level. Shot in New York City by India Sleem, we went grocery shopping, dog walking, toddler chasing, and skateboarding, creating a campaign that is relatable and interesting. Adding depth to the storytelling, we were extremely intentional with our casting selects ensuring that we showed a range of personalities and identities.
Role - Lead Digital Designer on Nike team
Agency Partners - Little Troop & Instrument
BRA DETAIL LANDING PAGE
VIDEO
PHOTOGRAPHY
