Hanna Andersson + Imagine Play Explore
In the Fall of 2017, Hanna Andersson made a shift in the approach to their creative. Hanna’s core focus was to “let kids be kids” and the advertising and marketing needed to reflect what the brand promoted. I was a part of a team that concepted and executed on this new creative approach. We simply let kids play and get messy and the result was pure magic. I art directed the photography and video that launched in an omni channel marketing approach. Photography by Paige Jones and Kaitlin Green, shot at the beautiful property of interior designer, Jessica Helgerson.
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