Nike + Finish Line | JD Sports
Nike has a capsule collection with Finish Line called Need It Now. It’s a variety of women’s sneakers and clothing that drops twice a month online and in stores. The strategy behind the Need It Now collection is having Nike flow into your daily wardrobe. We accomplish this by featuring full head-to-toe Nike looks, but we also combine the Nike pieces with other styling choices for a more realistic “everyday” fashion approach.
As the Creative Director on this project, I oversee the creation of all of the marketing assets for each season. This includes photography, video, PDPs, and GIFS. I also design options of the final digital and print assets that are used throughout Finish Line and JD Sports websites, retail stores and social platforms.
